Klaviyo vs Mailchimp: Which Email Marketing Tool Is Right for You?
Quick Verdict
Choose Klaviyo if you need e-commerce brands on shopify, woocommerce, or bigcommerce. Pricing starts at Free (up to 250 contacts).
Choose Mailchimp if you need small businesses and beginners getting started with email marketing. Pricing starts at Free (up to 250 contacts).
How Do Klaviyo and Mailchimp Compare at a Glance?
Both Klaviyo and Mailchimp compete in the email marketing space, but they target different needs and budgets. Here is how they stack up on the key dimensions.
| Klaviyo | Mailchimp | |
|---|---|---|
| Starting Price | Free (up to 250 contacts) | Free (up to 250 contacts) |
| Best For | E-commerce brands on Shopify, WooCommerce, or BigCommerce | Small businesses and beginners getting started with email marketing |
| Email Campaigns | ✓ | ✓ |
| SMS Marketing | ✓ | — |
| Segmentation | ✓ | — |
| Predictive Analytics | ✓ | — |
| E-commerce Integration | ✓ | — |
| Automated Flows | ✓ | — |
| Automation | — | ✓ |
| Landing Pages | — | ✓ |
| Audience Segmentation | — | ✓ |
| A/B Testing | — | ✓ |
| Analytics | — | ✓ |
| Our Review | Coming soon | Coming soon |
What Does Klaviyo Offer?
E-commerce email and SMS marketing platform with deep Shopify integration and predictive analytics. Klaviyo is best suited for e-commerce brands on shopify, woocommerce, or bigcommerce, with plans starting at Free (up to 250 contacts).
What Does Mailchimp Offer?
All-in-one email marketing and automation platform with landing pages, audience management, and CRM features. Mailchimp is best suited for small businesses and beginners getting started with email marketing, with plans starting at Free (up to 250 contacts).
How Does Pricing Compare Between Klaviyo and Mailchimp?
Klaviyo starts at Free (up to 250 contacts), while Mailchimp starts at Free (up to 250 contacts). Pricing alone should not drive your decision — consider which features you actually need and how each tool fits your workflow.
Visit Klaviyo and Mailchimp for current pricing details, as plans and pricing may have changed since this page was last updated.
Which Email Marketing Tool Should You Choose?
The right choice depends on your specific needs, team size, and budget. Here is a quick decision framework.
Choose Klaviyo if you prioritize e-commerce brands on shopify, woocommerce, or bigcommerce. Klaviyo stands out with Email Campaigns, SMS Marketing, Segmentation.
Choose Mailchimp if you prioritize small businesses and beginners getting started with email marketing. Mailchimp stands out with Email Campaigns, Automation, Landing Pages.
Related Comparisons
Where Can I Learn More?
Explore more email marketing content on No Varnish to make an informed decision.
- Email Marketing — Complete Guide
- 126 Million AI Prompts Later, Only 36 Brands Made the Cut (Week 27, 2026)
- We Compared 12 AI Email Tools — Only 5 Were Worth the Money (2026)
- 8 Mailchimp Alternatives That Won't Nickel-and-Dime You (2026)
- AI Marketing Tool Pricing Index: Who Raised Prices This Month (June 2026)
- 89% of Marketers Use AI — Only 29% Can Prove It Works (2026)
- The Week Gemini Hit Google Ads — and Semrush Raised Prices Again (Week 24, 2026)
Sources
Get the unvarnished truth.
Every Tuesday.
One email a week. New tool reviews, head-to-head verdicts, and trend analysis — based on real data, not vendor press releases. Free. No spam. Unsubscribe anytime.