NOVARNISH
Free Tool

CPM / CPC / CTR Calculator

Calculate any key ad metric from two known values. Switch between CPM, CPC, and CTR with one click — and see how your numbers stack up against industry benchmarks.


CPM Industry Benchmarks

ChannelAverage CPMSource
Search Ads$38.40WordStream 2025
Display Ads$3.12WordStream 2025
Social Ads$8.15WordStream 2025
Video Ads$11.45WordStream 2025
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