NOVARNISH
Free Tool

ROAS Calculator — Return on Ad Spend

Is your ad spend paying off? Enter your revenue and ad spend to calculate ROAS, or flip to reverse mode to find the revenue you need to hit a target ROAS.


Industry ROAS Benchmarks
VerticalAverage ROASSource
E-commerce4xIndustry average 2025
SaaS5xIndustry average 2025
Lead Gen3xIndustry average 2025
Local Services2.5xIndustry average 2025
Weekly digest

Get the unvarnished truth. Every Tuesday.

One email a week. New tool reviews, head-to-head verdicts, and trend analysis — based on real data, not vendor press releases. Free. No spam. Unsubscribe anytime.