Brevo vs Klaviyo: Which Email Marketing Tool Is Right for You?
Quick Verdict
Choose Brevo if you need budget-conscious businesses wanting email, sms, and crm in one tool. Pricing starts at Free (300 emails/day).
Choose Klaviyo if you need e-commerce brands on shopify, woocommerce, or bigcommerce. Pricing starts at Free (up to 250 contacts).
How Do Brevo and Klaviyo Compare at a Glance?
Both Brevo and Klaviyo compete in the email marketing space, but they target different needs and budgets. Here is how they stack up on the key dimensions.
| Brevo | Klaviyo | |
|---|---|---|
| Starting Price | Free (300 emails/day) | Free (up to 250 contacts) |
| Best For | Budget-conscious businesses wanting email, SMS, and CRM in one tool | E-commerce brands on Shopify, WooCommerce, or BigCommerce |
| Email Campaigns | ✓ | ✓ |
| SMS Marketing | ✓ | ✓ |
| Chat | ✓ | — |
| CRM | ✓ | — |
| Marketing Automation | ✓ | — |
| Transactional Email | ✓ | — |
| Segmentation | — | ✓ |
| Predictive Analytics | — | ✓ |
| E-commerce Integration | — | ✓ |
| Automated Flows | — | ✓ |
| Our Review | Coming soon | Coming soon |
What Does Brevo Offer?
All-in-one marketing platform (formerly Sendinblue) with email, SMS, chat, and CRM at budget-friendly pricing. Brevo is best suited for budget-conscious businesses wanting email, sms, and crm in one tool, with plans starting at Free (300 emails/day).
What Does Klaviyo Offer?
E-commerce email and SMS marketing platform with deep Shopify integration and predictive analytics. Klaviyo is best suited for e-commerce brands on shopify, woocommerce, or bigcommerce, with plans starting at Free (up to 250 contacts).
How Does Pricing Compare Between Brevo and Klaviyo?
Brevo starts at Free (300 emails/day), while Klaviyo starts at Free (up to 250 contacts). Pricing alone should not drive your decision — consider which features you actually need and how each tool fits your workflow.
Visit Brevo and Klaviyo for current pricing details, as plans and pricing may have changed since this page was last updated.
Which Email Marketing Tool Should You Choose?
The right choice depends on your specific needs, team size, and budget. Here is a quick decision framework.
Choose Brevo if you prioritize budget-conscious businesses wanting email, sms, and crm in one tool. Brevo stands out with Email Campaigns, SMS Marketing, Chat.
Choose Klaviyo if you prioritize e-commerce brands on shopify, woocommerce, or bigcommerce. Klaviyo stands out with Email Campaigns, SMS Marketing, Segmentation.
Related Comparisons
Where Can I Learn More?
Explore more email marketing content on No Varnish to make an informed decision.
- Email Marketing — Complete Guide
- 126 Million AI Prompts Later, Only 36 Brands Made the Cut (Week 27, 2026)
- We Compared 12 AI Email Tools — Only 5 Were Worth the Money (2026)
- 8 Mailchimp Alternatives That Won't Nickel-and-Dime You (2026)
- AI Marketing Tool Pricing Index: Who Raised Prices This Month (June 2026)
- 89% of Marketers Use AI — Only 29% Can Prove It Works (2026)
- The Week Gemini Hit Google Ads — and Semrush Raised Prices Again (Week 24, 2026)
Sources
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