ActiveCampaign vs Klaviyo: Which Email Marketing Tool Is Right for You?
Quick Verdict
Choose ActiveCampaign if you need growing businesses that need advanced automation and crm integration. Pricing starts at $15/mo (Starter).
Choose Klaviyo if you need e-commerce brands on shopify, woocommerce, or bigcommerce. Pricing starts at Free (up to 250 contacts).
How Do ActiveCampaign and Klaviyo Compare at a Glance?
Both ActiveCampaign and Klaviyo compete in the email marketing space, but they target different needs and budgets. Here is how they stack up on the key dimensions.
| ActiveCampaign | Klaviyo | |
|---|---|---|
| Starting Price | $15/mo (Starter) | Free (up to 250 contacts) |
| Best For | Growing businesses that need advanced automation and CRM integration | E-commerce brands on Shopify, WooCommerce, or BigCommerce |
| Email Automation | ✓ | — |
| CRM | ✓ | — |
| Lead Scoring | ✓ | — |
| Site Tracking | ✓ | — |
| SMS Marketing | ✓ | ✓ |
| Segmentation | ✓ | ✓ |
| Email Campaigns | — | ✓ |
| Predictive Analytics | — | ✓ |
| E-commerce Integration | — | ✓ |
| Automated Flows | — | ✓ |
| Our Review | Coming soon | Coming soon |
What Does ActiveCampaign Offer?
Email marketing and automation platform with CRM, lead scoring, and multi-channel messaging. ActiveCampaign is best suited for growing businesses that need advanced automation and crm integration, with plans starting at $15/mo (Starter).
What Does Klaviyo Offer?
E-commerce email and SMS marketing platform with deep Shopify integration and predictive analytics. Klaviyo is best suited for e-commerce brands on shopify, woocommerce, or bigcommerce, with plans starting at Free (up to 250 contacts).
How Does Pricing Compare Between ActiveCampaign and Klaviyo?
ActiveCampaign starts at $15/mo (Starter), while Klaviyo starts at Free (up to 250 contacts). Pricing alone should not drive your decision — consider which features you actually need and how each tool fits your workflow.
Visit ActiveCampaign and Klaviyo for current pricing details, as plans and pricing may have changed since this page was last updated.
Which Email Marketing Tool Should You Choose?
The right choice depends on your specific needs, team size, and budget. Here is a quick decision framework.
Choose ActiveCampaign if you prioritize growing businesses that need advanced automation and crm integration. ActiveCampaign stands out with Email Automation, CRM, Lead Scoring.
Choose Klaviyo if you prioritize e-commerce brands on shopify, woocommerce, or bigcommerce. Klaviyo stands out with Email Campaigns, SMS Marketing, Segmentation.
Related Comparisons
Where Can I Learn More?
Explore more email marketing content on No Varnish to make an informed decision.
- Email Marketing — Complete Guide
- 126 Million AI Prompts Later, Only 36 Brands Made the Cut (Week 27, 2026)
- We Compared 12 AI Email Tools — Only 5 Were Worth the Money (2026)
- 8 Mailchimp Alternatives That Won't Nickel-and-Dime You (2026)
- AI Marketing Tool Pricing Index: Who Raised Prices This Month (June 2026)
- 89% of Marketers Use AI — Only 29% Can Prove It Works (2026)
- The Week Gemini Hit Google Ads — and Semrush Raised Prices Again (Week 24, 2026)
Sources
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