Brevo vs Mailchimp: Which Email Marketing Tool Is Right for You?
Quick Verdict
Choose Brevo if you need budget-conscious businesses wanting email, sms, and crm in one tool. Pricing starts at Free (300 emails/day).
Choose Mailchimp if you need small businesses and beginners getting started with email marketing. Pricing starts at Free (up to 250 contacts).
How Do Brevo and Mailchimp Compare at a Glance?
Both Brevo and Mailchimp compete in the email marketing space, but they target different needs and budgets. Here is how they stack up on the key dimensions.
| Brevo | Mailchimp | |
|---|---|---|
| Starting Price | Free (300 emails/day) | Free (up to 250 contacts) |
| Best For | Budget-conscious businesses wanting email, SMS, and CRM in one tool | Small businesses and beginners getting started with email marketing |
| Email Campaigns | ✓ | ✓ |
| SMS Marketing | ✓ | — |
| Chat | ✓ | — |
| CRM | ✓ | — |
| Marketing Automation | ✓ | — |
| Transactional Email | ✓ | — |
| Automation | — | ✓ |
| Landing Pages | — | ✓ |
| Audience Segmentation | — | ✓ |
| A/B Testing | — | ✓ |
| Analytics | — | ✓ |
| Our Review | Coming soon | Coming soon |
What Does Brevo Offer?
All-in-one marketing platform (formerly Sendinblue) with email, SMS, chat, and CRM at budget-friendly pricing. Brevo is best suited for budget-conscious businesses wanting email, sms, and crm in one tool, with plans starting at Free (300 emails/day).
What Does Mailchimp Offer?
All-in-one email marketing and automation platform with landing pages, audience management, and CRM features. Mailchimp is best suited for small businesses and beginners getting started with email marketing, with plans starting at Free (up to 250 contacts).
How Does Pricing Compare Between Brevo and Mailchimp?
Brevo starts at Free (300 emails/day), while Mailchimp starts at Free (up to 250 contacts). Pricing alone should not drive your decision — consider which features you actually need and how each tool fits your workflow.
Visit Brevo and Mailchimp for current pricing details, as plans and pricing may have changed since this page was last updated.
Which Email Marketing Tool Should You Choose?
The right choice depends on your specific needs, team size, and budget. Here is a quick decision framework.
Choose Brevo if you prioritize budget-conscious businesses wanting email, sms, and crm in one tool. Brevo stands out with Email Campaigns, SMS Marketing, Chat.
Choose Mailchimp if you prioritize small businesses and beginners getting started with email marketing. Mailchimp stands out with Email Campaigns, Automation, Landing Pages.
Related Comparisons
Where Can I Learn More?
Explore more email marketing content on No Varnish to make an informed decision.
- Email Marketing — Complete Guide
- 126 Million AI Prompts Later, Only 36 Brands Made the Cut (Week 27, 2026)
- We Compared 12 AI Email Tools — Only 5 Were Worth the Money (2026)
- 8 Mailchimp Alternatives That Won't Nickel-and-Dime You (2026)
- AI Marketing Tool Pricing Index: Who Raised Prices This Month (June 2026)
- 89% of Marketers Use AI — Only 29% Can Prove It Works (2026)
- The Week Gemini Hit Google Ads — and Semrush Raised Prices Again (Week 24, 2026)
Sources
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