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Customer Lifetime Value (LTV) Calculator

Know what a customer is truly worth. Enter your order value, purchase frequency, lifespan, and margin to calculate LTV — plus LTV:CAC ratio and payback period if you provide acquisition cost.

$

Average amount per transaction

/yr

How many times a customer buys per year

yrs

Average years a customer stays active

%

Your net margin after COGS

$

Cost to acquire one customer (optional)

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